Find pages with low engagement, then work to improve the user experience and content quality. Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers. Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right.

Glimpse – Google Trends Search Extension

SEO is important because it brings free, targeted traffic to your website every month. Learn how to cook eggs with this complete guide in less than 5 minutes. We cover all the methods, including sunny side up, boiled, and poached.

By solving these issues, you can increase your site’s visibility in search results and reach more customers. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

• Optimizing your landing pages with keywords can improve your Google’s Quality Score and increase your site’s visibility.
• This happens when another platform has noticed you and has decided that your site can add value to their content.
• Page experience includes existing SEO factors such as mobile-friendliness, website security, and page speed.
• Use the meta to encourage clicks, which will drive traffic and lead to more business.
• The more people that click on your site, the more Google notices that it is a good match for their searches and the higher they might rank you.

I’m ready to hire an SEO agency — any tips?

Do this using tools like Google Search Console, or by just manually searching Google. It also opens up opportunities to build backlinks as other content creators want to link to original data and content. If you like Surfer’s AI-powered content editor, you’ll love Clearscope. One of the most focused SEO tools on this list, Clearscope’s utility is dedicated almost exclusively to content optimization. Like Semrush, Ahrefs isn’t likely to be a one-stop shop for all your SEO and content needs.

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It analyzes your existing content and suggests ways to improve its rankings. Semrush is a marketing software that can boost your online presence in the eyes of search engines. Majestic has a site explorer, a backlink history checker, and a search explorer. Together, these features orient your page in the larger scheme of things.

Unedited or templated content is more likely to be ignored or flagged as low value. Some platforms may pick up video, but images like charts and screenshots are rarely referenced. If the value you provide isn’t in the text, it probably won’t be seen. These E-E-A-T signals and high-profile brand mentions contribute to how frequently The Ordinary shows up BHS Links in AI search features.

Key elements of on-page SEO include optimizing title tags, meta descriptions, content (including keyword usage), internal links, URLs, images, and ensuring a positive user experience. These elements collectively contribute to improved search engine rankings and user engagement. By understanding and catering to the search intent of your target keywords, you align your content with the needs and expectations of your audience.

The easiest way to find content worth updating is to install our free WordPress SEO plugin and run a content audit. This will tell you which articles to update to get more traffic. Alt text, or alternative text, is the small description that you give to the images on your site. It is embedded into your site’s HTML and is an important SEO asset. Bots that crawl webpages can quickly read alt text to understand what an image contains.

Before you start learning SEO, you need to understand how search engines work. Another essential element of SEO is ensuring that all searchers can reach your site and have a positive user experience. In today’s world, over 50% of all traffic comes from mobile devices. That means that it’s well worth your while to ensure that your site is mobile friendly.